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Free Setup Guide

Give Claude a
full marketing
team.

One GitHub repo. 40 marketing skills. Claude can now do CRO audits, write copy, run SEO analysis, and build growth strategies — all from plain English.

40 skills installed
Works in Cursor + Claude Code
Completely free
CRO Audit SEO Audit Copywriting Email Sequences Sales Enablement Social Content Referral Programs Signup Flow CRO A/B Testing Video Production Site Architecture Revenue Ops Programmatic SEO Schema Markup CRO Audit SEO Audit Copywriting Email Sequences Sales Enablement Social Content Referral Programs Signup Flow CRO A/B Testing Video Production Site Architecture Revenue Ops Programmatic SEO Schema Markup
What's Inside

40 skills.
All free.

These are markdown files that give Claude specialized knowledge for specific marketing tasks. The moment they're installed, Claude knows exactly what frameworks to use and what questions to ask.

conversion
CRO Audit
Full conversion rate audit on any marketing page. Finds exactly what's killing conversions.
content
Copywriting
Rewrites headlines, CTAs, and body copy using proven frameworks that actually convert.
search
SEO Audit
Technical SEO analysis with specific fixes ranked by impact. No vague advice.
email
Email Sequences
Builds complete welcome, onboarding, and nurture sequences triggered by user actions.
growth
Referral Programs
Designs referral loops with incentive structures, copy, and implementation guides.
social
Social Content
Creates platform-native content for LinkedIn, Twitter/X, Instagram, and TikTok.
sales
Sales Enablement
Builds pitch decks, objection handlers, and case study templates for sales teams.
analytics
A/B Testing
Designs experiments, writes variant copy, and analyses results with statistical rigor.

+ 32 more skills including video production, schema markup, site architecture, programmatic SEO, and revenue ops.

Setup

Install in
2 minutes.

Works with Cursor and Claude Code. You need Claude Code installed and a Claude Pro subscription.

1
Open Cursor

Download Cursor from cursor.com if you don't have it. Open it and start a new project or folder.

💡
Tip
Create a folder called MARKETINGSKILLS on your desktop, then open that folder in Cursor. Keeps everything organised.
2
Open the Terminal

Inside Cursor, open the built-in terminal by pressing:

keyboard Cmd + ` (Mac) Ctrl + ` (Windows)
3
Run the Install Command

Type this exactly and hit Enter:

~$ npx skills add coreyhaines31/marketingskills
  • → It will find 40 skills — press A to select all, then Enter
  • → When asked which agents, select Cursor and hit Enter
  • → Wait for it to finish — you'll see "Done!" at the bottom
⚠️
Note
You need Node.js installed for npx to work. Get it free at nodejs.org if you don't have it.
4
Open Claude Code and Start

Open Claude Code inside Cursor. The skills are now active — just describe what you want in plain English and Claude uses the right skill automatically.

✅
You're ready when
Claude Code is open and you can type a prompt. No extra commands needed — the skills load automatically.
Copy These

Prompts that
actually work.

Paste any of these into Claude Code and it uses the right marketing skill automatically.

→ CRO Audit conversion
Audit this website for conversion issues and tell me exactly what to fix: [paste any website URL here] Prioritise fixes by impact. Be specific — no vague advice.
→ Copywriting content
Rewrite the homepage headline and CTA for this business: Business: [describe the business] Current headline: [paste it] Target customer: [who they're selling to] Make it convert. Give me 3 variations.
→ SEO Audit search
Run an SEO audit on this website and give me the top 10 fixes ranked by impact: [paste website URL] Focus on quick wins first.
→ Email Sequence email
Build me a 5-email welcome sequence for new customers of this business: Business: [describe it] Goal: [what you want them to do after email 5] Include subject lines and send timing.
All Done

Checklist.

The business angle
Sell this to
local businesses.

You can build in minutes what agencies charge thousands for. Here's what people are actually charging.

$300
CRO Audit
Run the audit skill on their site. Takes 5 minutes.
$500
Full SEO Report
SEO audit + fixes + priority roadmap.
$200/mo
Monthly Retainer
Run audits monthly and track improvements.